Step 1 — Find the Space
Goal: Pick a place that feels right and has the right rent.
You only need to do 3 things:
- • Look at a few spaces with your broker.
- • Compare the rent to what you want to earn.
- • Pick the one that feels best and still pencils.
➡️ Everything else (zoning, paperwork, details) comes later and gets handled step by step.
➡️ This step should feel exciting, not stressful.
Step 2 — Get 2–3 Construction Estimates
Goal: Make sure the build-out won’t surprise you later.
Ask each contractor just three questions:
- • “What’s your rough estimate to build this?”
- • “How long would it take?”
- • “Any big issues you see with this space?”
➡️ You do not need final plans yet.
➡️ You’re just getting a general price window so your numbers are real, not guessed.
Step 3 — Build a Simple Money Plan
Goal: Understand what it costs vs. what it makes.
AI can build 80% of this for you. You just enter:
- • Rent.
- • Build-out cost.
- • Expected members + beauty services.
AI then creates:
- • A 12-month projection.
- • A clear break-even point.
- • A “safe range” for spending.
➡️ You do not need to be a “numbers person.” AI does the heavy lifting; you make calm decisions.
Step 4 — Secure the Money (Without Stress)
Goal: Make sure there’s enough funding to finish and open smoothly.
Do this in order:
- • Apply for an SBA loan (most predictable core funding).
- • Get a line of credit or HELOC (acts as a buffer).
- • Collect founding member deposits (presales help cash flow).
➡️ The simple rule: fund the build-out plus at least 3 months of runway so nothing feels tight.
Step 5 — Start the Build-Out
Goal: Turn the empty space into your wellness home.
While the build happens, you only:
- • Check in once a week.
- • Approve simple choices (floor, lighting, layout).
- • Keep the contractor on the agreed timeline.
➡️ This is where most owners panic—really, it’s just routine check-ins and clear yes/no decisions.
Step 6 — Pre-Sell Memberships & Beauty Packages
Goal: Build excitement and secure early revenue.
Keep it very simple:
- • One “Founding Member” offer.
- • One “Beauty Starter Pack.”
- • One email list + landing page.
- • One open-house walk-through during build-out.
➡️ You don’t need complicated funnels. A clear offer + a beautiful space is enough.
Step 7 — Hire the Core Team
Goal: Build a warm, positive, reliable team.
Hire just three positions at first:
- • Aesthetician.
- • Instructor.
- • Front desk lead.
➡️ You don’t need a big staff. Start lean; add people as demand grows.
Step 8 — Open Softly
Goal: Practice, fix small issues, and get comfortable.
Run a 1–2 week soft opening for:
- • Friends.
- • Founding members.
- • Early email subscribers.
- • A few aligned influencers.
➡️ Use this to adjust flow, timing, and little details—before you “go loud.”
Step 9 — Grand Opening (Simple & Calm)
Goal: Begin full operations with clarity and confidence.
On opening day, do just three things:
- • Open the doors.
- • Run the schedule as planned.
- • Maintain consistency week after week.
➡️ From here, the brand grows naturally from reputation, retention, and the space you’ve created.
What this simple roadmap actually protects you from
Even though this reads easily, it still quietly eliminates the biggest risks:
- • The #1 reason projects fail: construction surprises.
- • The #2 reason owners panic: financial uncertainty.
- • The #3 cause of weak openings: no pre-sale.
- • The #4 cause of burnout: over-hiring too early.
- • The #5 cause of delays: no basic execution flow.
You get all of the safety, without the overwhelm.
Final, simple summary
The only 9 steps you need- Find the space.
- Get a few construction estimates.
- Use AI to build a simple money plan.
- Secure the funding.
- Start construction.
- Pre-sell memberships & beauty packages.
- Hire the core team.
- Do a soft opening.
- Open fully.
Tape this on the wall. If you’re moving one step at a time down this list, you’re on track.